Sound advice for the B2B SMEs of tomorrow.

Proven strategy meets operational strength - for companies that want to align their marketing and sales with the future. With a clear focus, pragmatic implementation and measurable impact.

My services

Digital expertise

My approach

Expert network

I combine sales expertise
with systemic leadership tools

Strategic alignment, operational co-design, entrepreneurial action - this attitude characterizes my work with decision-makers in B2B companies that focus on sustainable corporate growth.

Utilize 15+ years of experience, set up marketing & sales effectively

I know the operational and strategic side from corporate, scale-up and consulting, in different industries (e-commerce, publishing, health, tech/SaaS and AI. This experience flows into every decision I make with my clients.

Building and developing high-performing teams

I have been managing various team structures for over 10 years, from the initial composition to development and individual support. As a trained systemic consultant (SG), it is important to me to strengthen and develop in-house teams in a targeted manner - through knowledge transfer and mentoring offers. So that specialists stay in the company, continue to develop and make a lasting contribution to success.

Recognize levers, enable scaling

With experience from over 50 projects, I know where the biggest levers lie in growth and transformation phases - and how marketing and sales measures can be structured efficiently to achieve long-term scalability in the organization.

Sharpen focus, set priorities

As a sparring partner, I have been supporting CEOs and commercial leads for over 5 years - in strategic decisions, in critical phases and whenever clarity and speed are required, benefiting from over 10 years of experience in corporate structures that have undergone far-reaching transformations in the area of tension between growth, digitization and strategic realignment.

Translating strategy into measurable results

I translate strategic planning, topic architectures and communication logics into processes that can be implemented and that work on a day-to-day basis. I not only bring strategic know-how to the table, but also intervene operationally depending on the requirements. My goal: sustainable knowledge transfer through targeted handover to internal team members.

My approach: structured, practical, effective.

Target definition & identifying growth levers

Clear sales and marketing objectives, definition of focus markets, target groups (ICP) and potential.

Inventory & market analysis

Analysis of target groups, sales channels, the buyer journey and existing measures and their impact on the corresponding goals.

Sharpen positioning & messaging

Sharpening the value proposition, differentiating features and sales story.

Define roadmap & implementation packages

Set strategic priorities, phase planning and define quick wins and long-term measures with impact.

Operationalize and effectively implement initiatives

Implement strategic projects, derive clear steps, define responsibilities and create structures that are sustainable in the long term.

B2B Expert Network

Over many years, I have built up a strong network of specialized B2B experts with the aim of making strategy operationally effective. We are united by many years of collaboration, a deep understanding of the challenges faced by B2B SMEs and the high quality standards of our measures.

Strategy is the beginning,
excellent implementation makes the difference.

Sustainable growth is created where business models, processes and market positioning are rethought in a competitive manner. Successful change is achieved when strategic clarity meets operational implementation strength.

Sound advice for the B2B SMEs of tomorrow.

I combine sales expertise with systemic leadership tools

Utilize 15+ years of experience, set up marketing & sales effectively

Building and developing high-performing teams

Recognize levers, enable scaling

Sharpen focus, set priorities

Translating strategy into measurable results

My approach: structured, practical, effective.

Target definition & identifying growth levers

Inventory & market analysis

Sharpen positioning & messaging

Define roadmap & implementation packages

Operationalize and effectively implement initiatives

B2B Expert Network

Damir Jakirlic

Ambra Rehm

Danny Stey

Sabrina Quente

Benyi Heider

Rémon de Muijnck

Strategy is the beginning,excellent implementation makes the difference.

I combine sales expertise
with systemic leadership tools

Strategy is the beginning,
excellent implementation makes the difference.