Sound GTM consulting for growing B2B companies

Proven strategy meets operational strength - for companies that want to focus their marketing and sales on the DACH market. With a clear focus, pragmatic implementation and measurable impact.

How to work

Digital expertise

My approach

Expert network

I combine GTM expertise with a deep understanding of the market and a strong DACH network

Strategic alignment, pragmatic decision-making, entrepreneurial action - this is how I support B2B decision-makers in successfully tapping into new markets and realizing sustainable growth.

Utilize 15+ years of experience, set up marketing & sales effectively

I know the operational and strategic side from corporate, scale-up and consulting, in different industries (e-commerce, publishing, health, tech/SaaS and AI. This experience flows into every decision I make with my clients.

Building and developing high-performing teams

I have been managing various team structures for over 10 years, from the initial composition to development and individual support. As a trained systemic consultant (SG), it is important to me to strengthen and develop in-house teams in a targeted manner - through knowledge transfer and mentoring offers. So that specialists stay in the company, continue to develop and make a lasting contribution to success.

Recognize levers, enable scaling

With experience from over 50 projects, I know where the biggest levers lie in growth and transformation phases - and how marketing and sales measures can be structured efficiently to achieve long-term scalability in the organization.

Sharpen focus, set priorities

As a sparring partner, I have been supporting CEOs and commercial leads for over 5 years - in strategic decisions, in critical phases and whenever clarity and speed are required, benefiting from over 10 years of experience in corporate structures that have undergone far-reaching transformations in the area of tension between growth, digitization and strategic realignment.

Translating strategy into measurable results

I translate strategic planning, topic architectures and communication logics into processes that can be implemented and that work on a day-to-day basis. I not only bring strategic know-how to the table, but also intervene operationally depending on the requirements. My goal: sustainable knowledge transfer through targeted handover to internal team members.

My approach: structured, practical, effective.

Target definition & identifying growth levers

Clear sales and marketing objectives, definition of focus markets, target groups (ICP) and potential.

Inventory & market analysis

Analysis of target groups, sales channels, the buyer journey and existing measures and their impact on the corresponding goals.

Sharpen positioning & messaging

Sharpening the value proposition, differentiating features and sales story.

Define roadmap & implementation packages

Set strategic priorities, phase planning and define quick wins and long-term measures with impact.

Operationalize and effectively implement initiatives

Implement strategic projects, derive clear steps, define responsibilities and create structures that are sustainable in the long term.

B2B Expert Network

Over many years, I have built up a strong network of specialized B2B experts in Europe with the aim of making strategy operationally effective. We are united by many years of cooperation, a deep understanding of the challenges faced by B2B SMEs and a high standard of quality in our measures.

Strategy is the beginning,
excellent implementation makes the difference.

Sustainable growth in the DACH market is achieved where business models, processes and market positioning are consistently developed in a competitive manner. Successful transformation is achieved when strategic clarity meets implementation strength - adapted to the requirements and decision-making logic of the DACH market.