B2B insights for decision-makers & doers

We are a certified BAFA business consultancy. This means you can get a large part of your consulting costs subsidized - and at the same time receive expert strategies and recommendations to make your company more efficient, competitive and visible.

How B2B companies are shortening their sales cycles and winning more valuable customers faster with the targeted use of AI, a smart ICP strategy and digital touchpoints.

Many AI projects in SMEs fail not because of the technology, but because of the implementation. Find out how you can integrate AI into marketing and sales in a practical way - with real business impact.

From hype to added value: AI offers SMEs enormous potential. Our practical insights show what really works and why many projects fail.

How AI in B2B sales really helps to identify target customers more specifically, prioritize processes and use resources more efficiently.

Strategic partnerships help SMEs to reach new target customers and at the same time make their sales activities more efficient and scalable.

Co-creation with tech partners helps SMEs to implement digital business models faster and make them scalable - and creates partnerships that sustain innovation in the long term.

Whether co-creation, venture clienting or sales partnerships - strategic cooperation models open up new paths to digital transformation for SMEs.

Collaboration with start-ups is increasingly becoming a strategic option for SMEs in order to implement digital and SaaS business models more quickly.

Sales with focus: How to turn your ICP into a strategic lever for targeted acquisition and predictable sales. How to anchor your ICP sustainably.

ICP is not a buzzword, but the foundation of every modern B2B marketing and sales strategy. This is how you proceed systematically.

Combining employer branding and sales: Using purpose and values to inspire customers and attract talent at the same time - a roadmap for SMEs.

How to digitize marketing & sales efficiently: With CRM, automation & better customer data - without high IT costs.

Qualified B2B leads despite tight budgets: strategies and best practices for SME marketing and sales.

Hidden champions in B2B SMEs in the DACH region are often global market leaders - but not visible enough for top talent. Find out how you can efficiently build up relevant visibility.

How medium-sized B2B companies are transforming their go-to-market: From traditional structures to modern, efficient sales organizations. Compact, practical and directly applicable.

The 3 most important stumbling blocks in B2B transformation: How to ensure success with a clear go-to-market strategy (GTM) and ideal customer profile (ICP).

Medium-sized B2B companies are facing the SaaS transformation. Learn how to build a returning revenue model and secure sustainable, recurring revenue.

Learn how mid-sized B2B companies are future-proofing their SEO funnel strategy, increasing leads & optimizing budgets with AI tools like ChatGPT.