B2B insights for decision-makers & doers
The digital transformation is not just changing technologies - it is changing how B2B customers buy, how markets function and how growth is generated. Here you will find strategies, trends and success factors for entering and scaling in the DACH market. For European B2B tech entrepreneurs who want to take their GTM strategy to a new level and secure their long-term growth in the DACH region - with clear, practical approaches that work in the market.
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Certified BAFA consultant: Your partner for subsidized business consulting
We are a certified BAFA business consultancy. This means you can get a large part of your consulting costs subsidized - and at the same time receive expert strategies and recommendations to make your company more efficient, competitive and visible.
Less wastage, more relevance: Winning the ideal customer with AI
How B2B companies are shortening their sales cycles and winning more valuable customers faster with the targeted use of AI, a smart ICP strategy and digital touchpoints.
From tools to action: How AI is making a real impact in the SME sector
Many AI projects in SMEs fail not because of the technology, but because of the implementation. Find out how you can integrate AI into marketing and sales in a practical way - with real business impact.
AI in use: what really works in SMEs and what doesn't
From hype to added value: AI offers SMEs enormous potential. Our practical insights show what really works and why many projects fail.
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Systematic growth: how modern sales tactics and AI go together
How AI in B2B sales really helps to identify target customers more specifically, prioritize processes and use resources more efficiently.
Reaching new customer segments strategically via partnerships
Strategic partnerships help SMEs to reach new target customers and at the same time make their sales activities more efficient and scalable.
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How co-creation enables new business models
Co-creation with tech partners helps SMEs to implement digital business models faster and make them scalable - and creates partnerships that sustain innovation in the long term.
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Strategic partnerships: models at a glance
Whether co-creation, venture clienting or sales partnerships - strategic cooperation models open up new paths to digital transformation for SMEs.
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SMEs x start-ups: Joint business models as leverage
Collaboration with start-ups is increasingly becoming a strategic option for SMEs in order to implement digital and SaaS business models more quickly.
How to anchor your ICP in marketing & sales
Sales with focus: How to turn your ICP into a strategic lever for targeted acquisition and predictable sales. How to anchor your ICP sustainably.
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Why you need a clear Ideal Customer Profile now
ICP is not a buzzword, but the foundation of every modern B2B marketing and sales strategy. This is how you proceed systematically.
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How corporate values retain customers and attract talent
Combining employer branding and sales: Using purpose and values to inspire customers and attract talent at the same time - a roadmap for SMEs.
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From data silos to data gold: why automation matters now
How to digitize marketing & sales efficiently: With CRM, automation & better customer data - without high IT costs.
Despite budget cuts: How to generate qualified B2B leads
Qualified B2B leads despite tight budgets: strategies and best practices for SME marketing and sales.
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How to make your company the first choice for talent
Hidden champions in B2B SMEs in the DACH region are often global market leaders - but not visible enough for top talent. Find out how you can efficiently build up relevant visibility.
Go-to-market strategies as a driver for agile sales
How medium-sized B2B companies are transforming their go-to-market: From traditional structures to modern, efficient sales organizations. Compact, practical and directly applicable.
SaaS transformation: how to successfully manage change
The 3 most important stumbling blocks in B2B transformation: How to ensure success with a clear go-to-market strategy (GTM) and ideal customer profile (ICP).
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Scalable sales: the key is recurring sales
Medium-sized B2B companies are facing the SaaS transformation. Learn how to build a returning revenue model and secure sustainable, recurring revenue.
ChatGPT in B2B sales: How SMEs win leads
Learn how mid-sized B2B companies are future-proofing their SEO funnel strategy, increasing leads & optimizing budgets with AI tools like ChatGPT.
Strategy is the beginning,
excellent implementation makes the difference.
Sustainable growth in the DACH market is achieved where business models, processes and market positioning are consistently developed in a competitive manner. Successful transformation is achieved when strategic clarity meets implementation strength - adapted to the requirements and decision-making logic of the DACH market.
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