We shape today,
what makes B2B companies strong tomorrow.

I support B2B companies in the DACH region in establishing go-to-market structures that are strategically sustainable, operationally functional and internally scalable - for sustainable sales growth in Germany, Austria and Switzerland.

Understanding the DACH market,
and scaling strategically

Do you want to drive your go-to-market in the DACH region in a targeted manner? Then one thing is important: a clear GTM strategy, tailored to the specifics of the DACH market - and in-depth market knowledge that delivers measurable results and sustainable growth.

To the services

No plan, no growth: sales are working, but not scaling.

Is your company growing by instinct - without clear target markets, positioning and established structures? But without a targeted strategy and structures, growth potential will be thwarted in the long term.

A scalable sales strategy that works.

I work with decision-makers and their teams to develop a resilient go-to-market strategy for the DACH market - with a clear target group definition, measurable growth levers and a predictable pipeline that picks up all stakeholders.

Content is produced - but not converted.

Many companies lack a strategic framework for content. The result: content without impact that neither generates leads nor actively supports sales.

Content that sells - not just informs.

I help internal stakeholders to plan and prioritize content along the customer journey and align it with the goals in the complex B2B funnel and the specific German-speaking target group - so that your marketing measures sustainably boost your sales pipeline.

How can you secure your market leadership without having to develop everything on your own?

The answer lies in strong partnerships: start-ups bring innovative strength, SMEs bring market strength - together they secure your market leadership, whether as a customer-supplier, in co-innovation, sales or investments.

Partnerships as a lever for growth

We help SMEs and start-ups to find the right partners in Europe, exploit joint potential and transform pilot projects into scalable business models - for more innovative strength, new market potential and to secure and expand European market leadership.

"Charlotte is a real expert in the field of content marketing. She relaunched the content strategy and achieved great success with it. Organic traffic increased enormously under her leadership, which led to significantly more leads and a sharp increase in sales."

Felix Kugelmann

iS2AG

CEO

"As an interim manager, Charlotte has taken our go-to-market strategy and team structure to a new level."

Benedikt Sauter

Xentral ERP

CEO

"Charlotte provided strategic support for content and SEO refactoring with a clear view of the B2B funnel and anchored it in the team in a structured way. Her practical approach has built up know-how and created sustainable structures."

Robert Hacker

Quanos

Head of Marketing

"In a business-critical phase, Charlotte made a decisive contribution to realigning our sales strategy in the Enterprise segment. Her strategic vision and operational strength have noticeably accelerated the integration."

Pierre Schramm

Collect.AI

CRO

Strategically strong, operationally pragmatic.

I combine strategic excellence with targeted hands-on implementation - solution-oriented, practical and with high standards of quality and impact. Together with clients who want more than a standard solution.

How I work

What is holding your company back today?

You invest in DACH and still tread water

Many European and international companies do not fail because of the potential of the DACH market - but because of its special features: long decision-making processes, high expectations of quality, safety and precision as well as a significantly different communication culture.

We are growing, but sales are not scaling

Many B2B companies in the software sector are growing organically, but without a clear focus and systematic approach. However, they lack the basis for predictable and sustainable growth.

Content costs, but brings hardly any leads

A lot of time and energy is invested in content. However, without a clear strategy, the content remains ineffective. A targeted focus on the customer journey and a sustainable content structure that contributes to sales are often missing.

Marketing & sales do not speak the same language

If there is a lack of strategic coordination between the teams, measures come to nothing, leads are lost - and sales becomes a solo sport. In critical phases, leadership is needed that breaks down silos and aligns everyone towards a common goal.

Strategically align marketing & sales,
for B2B companies with ambitions in DACH.

My mission: to make B2B companies fit for the future - with efficient sales pipelines and scalable go-to-market structures.

to the services

Network partnerships

Your partner for future-oriented growth.

With sound experience in GTM strategy development, I support B2B companies in Europe in aligning their marketing and sales to the DACH market. Sales success, sustainable growth and measurable results are my benchmark.

My expertise

We shape today,
what makes B2B companies strong tomorrow.