From strategy to implementation, for measurable growth.

I support growth-oriented B2B companies in the DACH region in developing marketing into a measurable growth driver - with a clear go-to-market strategy, scalable processes and practical implementation.

How I work

My services: focused, scalable, practical.

No actionism, no empty strategy papers. I will support you and your company in developing the right go-to-market strategy through to implementation - with a clear focus on a lasting impact, internal scalability and measurable progress towards your growth targets.

Partnerships: Start-up x medium-sized company

Partnerships are growth levers and drivers of innovation. We support you in strategically bringing start-ups and SMEs together - from identifying partners in Europe to analyzing joint potential and scaling successful pilot projects. In this way, you accelerate innovation, open up new markets and secure your market leadership in the long term.

B2B go-to-market strategy DACH

I develop competitive go-to-market strategies that bring together customer needs, market potential and sales processes in a targeted manner - based on a clear Ideal Customer Profile (ICP), a differentiating value proposition and a consistent customer journey. The result: a resilient basis for predictable, scalable growth in DACH - and beyond DACH.

Content-driven lead generation

I develop content strategies along the buyer journey, especially for B2B products that require explanation - with a clear focus on visibility, leads and conversion. I create technical and content SEO audits, restructure websites and develop high-performance content architectures - including the creation of effective content hubs that make a measurable contribution to lead generation and increasing brand awareness along the customer journey.

Selected projects & mandates

A selection of B2B projects that show how strategic orientation, operational implementation and partnership-based cooperation work.

Marketing responsibility in the hyper-growth phase at xentral

As part of an interim mandate at xentral, I took on strategic and operational responsibility for the marketing department during a dynamic growth phase. I adapted the marketing strategy to new corporate goals, expanded the team in a targeted manner and helped shape the transformation of the company.

The result: In close cooperation with the founders, management and investors (including Sequoia Capital, Visionaries Club), I set up the go-to-market strategy in a sales-oriented manner (+30% MQL uplift), accompanied the structured expansion and scaling of the teams (+6 FTEs) and made a sustainable contribution to the realignment of the company.

Content & SEO strategy with a focus on the B2B funnel at Quanos

As part of a strategic consulting project, I supported Quanos in optimizing its existing content and SEO strategy. The aim was to align content specifically with the B2B lead funnel logic, optimize existing content through structured refactoring and improve the technical performance of the website.

The result : The combination of SEO audits, data-driven content refactoring and strategic realignment resulted in a significant increase in lead quality and conversion rates. The content strategy developed is sustainable, scalable and makes a measurable contribution to lead generation and brand loyalty.

Organic growth strategy at ottonova PKV

For the InsureTech company ottonova, I helped shape the strategic marketing direction in the decisive phase from growth to scaling. The goal was to optimize CAC and CLTV by building an organic lead funnel and developing a scalable marketing strategy for sustainable growth and efficient market penetration.

The result: a data-driven, organic funnel to improve marketing efficiency and a scalable team structure, ready for the next phase.

Initial go-to-market strategy for a Siemens (SRE) spin-off

During the founding phase of the PropTech start-up TWINGINE, a spin-off from Siemens SRE, I was responsible for the development and implementation of the marketing and brand strategy. The aim was to create a strong positioning for market entry - with a clear focus on the target group (ICP), digital channels and event formats. Together with the Siemens team, I designed the go-to-market strategy, managed the website launch and established consistent branding.

The result: targeted market positioning, increased visibility, successful lead generation - with 60% of qualified MQLs coming from inbound sources - and a 30% increase in conversion rates within the ICP.

Enterprise marketing & sales strategy in a merger situation at Collect.AI

In the course of the acquisition of Aareal Bank by Advent International and Centerbridge Partners (2023), CollectAI's SaaS solution was strategically realigned. In my mandate, the focus was on the development and implementation of a scalable growth strategy for marketing & sales in the enterprise segment, the restructuring of the team and the integration into the new corporate structure. The aim was to increase performance and scalability, align the organization for growth and strengthen the market position.

The result: the measures led to a significant improvement in lead quality and conversion rate along the lead funnel, among other things. In addition, the internal structures were successfully adapted to the new requirements of the merger process, both strategically and operationally.

B2B Expert Network

I work with specialized B2B experts who have the ambition to really make a difference - with many years of experience, a high level of implementation expertise and a clear understanding of what counts in the SME sector.

Shaping the B2B SMEs of tomorrow together.

I am part of a network of partners who work together to promote B2B SMEs - as a contribution to a strong ecosystem in the DACH region.

My approach

Network partnerships

Your partner for future-oriented growth.

With sound experience in strategy development and operational implementation, I support medium-sized companies in successfully aligning their marketing and sales. Sustainable growth and measurable results are my benchmark.

My expertise

Elvin

DAch Lead

Bluebird

Marvin

Head of Marketing

OMR Reviews

Strategy is the beginning,
excellent implementation makes the difference.

Sustainable growth is created where business models, processes and market positioning are rethought in a competitive manner. Successful change is achieved when strategic clarity meets operational implementation strength.