We design today,
what will make B2B SMEs strong tomorrow.
I support B2B companies in the DACH region in setting up marketing and sales structures that are strategically sustainable, operationally functional and internally scalable - for sustainable sales growth.
Develop growth strategies
and implement them consistently.
Do you have the goal of developing sales and marketing in your company in a targeted manner? Then what counts is a clear strategic course and pragmatic implementation for a measurable impact and sustainable growth.
To the servicesHow can you secure your market leadership without having to develop everything on your own?
The answer lies in strong partnerships: start-ups bring innovative strength, SMEs bring market strength - together they secure your market leadership, whether as a customer-supplier, in co-innovation, sales or investments.
Partnerships as a lever for growth
We help SMEs and start-ups to find the right partners in Europe, exploit joint potential and transform pilot projects into scalable business models - for greater innovative strength, new market potential and securing and expanding market leadership.
No plan, no growth: sales are working, but not scaling.
Is your company growing by instinct - without clear target markets, positioning and established structures? But without a targeted strategy and structures, growth potential will be thwarted in the long term.
A scalable sales strategy that works.
I work with decision-makers and their teams to develop a resilient go-to-market strategy - with a clear target group definition, measurable growth levers and a predictable pipeline that picks up all stakeholders.
Content is produced - but not converted.
Many companies lack a strategic framework for content. The result: content without impact that neither generates leads nor actively supports sales.
Content that sells - not just informs.
I help internal stakeholders to plan and prioritize content along the customer journey and align it with the goals in the complex B2B funnel - so that your marketing measures sustainably fuel your sales pipeline.
"Charlotte is a real expert in the field of content marketing. She relaunched the content strategy and achieved great success with it. Organic traffic increased enormously under her leadership, which led to significantly more leads and a sharp increase in sales."
Felix Kugelmann
iS2AG
CEO
"As an interim manager, Charlotte has taken our go-to-market strategy and team structure to a new level."
Benedikt Sauter
Xentral ERP
CEO
"Charlotte provided strategic support for content and SEO refactoring with a clear view of the B2B funnel and anchored it in the team in a structured way. Her practical approach has built up know-how and created sustainable structures."
Robert Hacker
Quanos
Head of Marketing
"In a business-critical phase, Charlotte made a decisive contribution to realigning our sales strategy in the Enterprise segment. Her strategic vision and operational strength have noticeably accelerated the integration."
Pierre Schramm
Collect.AI
CRO
Strategically strong, operationally pragmatic.
I combine strategic excellence with targeted hands-on implementation - solution-oriented, practical and with high standards of quality and impact. Together with clients who want more than a standard solution.
What is holding your company back today?
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We are growing, but sales are not scaling.
Many B2B companies in the software sector are growing organically, but without a clear focus and systematic approach. However, they lack the basis for predictable and sustainable growth.
Content costs, but hardly brings in any leads.
A lot of time and energy is invested in content. However, without a clear strategy, the content remains ineffective. A targeted focus on the customer journey and a sustainable content structure that contributes to sales are often missing.
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Marketing & sales do not speak the same language.
If there is a lack of strategic coordination between the teams, measures come to nothing, leads are lost - and sales becomes a solo sport. In critical phases, leadership is needed that breaks down silos and aligns everyone towards a common goal.
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When skilled workers leave, knowledge is lost.
If the development and promotion of employees gets lost in day-to-day business, there is often a lack of orientation - and with it, long-term loyalty to the company. Without individual support and professional sparring, the risk of permanently retaining knowledge and experience within the company increases.
Strategically align marketing & sales,
for B2B companies with ambitions.
My mission: to make medium-sized B2B companies fit for the future - with efficient sales pipelines and sustainable go-to-market structures.
Network partnerships
Your partner for future-oriented growth.
With sound experience in strategy development and operational implementation, I support medium-sized companies in successfully aligning their marketing and sales. Sustainable growth and measurable results are my benchmark.
You are the future SME.
What counts tomorrow, you can set in motion today.
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Partner of the Federal Ministry of Economics and Export Control
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