collect.AI

The mandate

In the course of the acquisition of Aareal Bank by Advent International and Centerbridge Partners in 2023, the order-to-cash SaaS solution was strategically realigned. The focus was on optimizing marketing and sales, restructuring the team and integrating it into the new corporate structure. The resulting measures form the basis for a scalable growth strategy that enables sustainable market positioning and penetration.

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The goals

• Marketing and sales support with a focus on implementing a growth strategy for the enterprise sales cycle to accelerate scaling and market penetration.
• Leadership support through the restructuring and further development of the team in order to increase performance and optimally align the organization for growth.
• Support for a merger project following the takeover of Aareal Bank by Advent International and Centerbridge Partners in 2023, with the aim of ensuring efficient integration and strategic realignment of the SaaS solution.

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The results

• Successful implementation of the growth strategy for the enterprise sales cycle, resulting in a 20% increase in the closing rate and a shortening of the sales cycle.
• Optimization of marketing and sales processes, which improved lead quality and significantly increased the conversion rate in the B2B area.
• Effective restructuring and further development of the team, resulting in significantly improved team performance and better internal collaboration.
• Successful integration as part of the merger, which optimized the technical and operational processes and aligned the SaaS solution with the new corporate structures in the long term.