ottonova

InsureTech companies in the transition from the growth to the scaling phase.

The goals

  • Optimization of Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV) by building an organic lead funnel
  • Development and implementation of a scalable marketing strategy for sustainable growth and efficient market penetration
  • Leadership support for team development and recruiting in preparation for the scaling phase and the establishment of high-performance structures

The results

  • Building an organic lead funnel with data-driven marketing strategies to optimize CAC and CLTV
  • Implementation of a scalable marketing strategy that enables efficient and sustainable market penetration
  • Support in team development and recruitment to prepare the organization for scaling and establish strong teams

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