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ottonova
InsureTech companies in the transition from the growth to the scaling phase.
The goals
Optimization of Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV) by building an organic lead funnel
Development and implementation of a scalable marketing strategy for sustainable growth and efficient market penetration
Leadership support for team development and recruiting in preparation for the scaling phase and the establishment of high-performance structures
The results
Building an organic lead funnel with data-driven marketing strategies to optimize CAC and CLTV
Implementation of a scalable marketing strategy that enables efficient and sustainable market penetration
Support in team development and recruitment to prepare the organization for scaling and establish strong teams
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