Pixx.io

The mandate

Targeted restructuring and strategic realignment in the course of the SaaS transformation has resulted in a sustainable increase in efficiency, scalability and sales performance. As a result, the company was optimally positioned for future growth.

The goals:

• Management and responsibility of the marketing and sales team
• Development and implementation of a growth strategy with a focus on revenue targets (SaaS transformation)
• Supporting the leadership team in restructuring, team development and recruitment
• Accompanying the tech stack migration to optimize performance and scalability

The results:

• Sales increase & growth: Successful implementation of the growth strategy, which led to a 25% increase in sales and an improved Customer Acquisition Cost (CAC) / Customer Lifetime Value (CLV) ratio.
• Optimization of Marketing & Sales: Introduction of data-driven processes that increased the lead conversion rate by 40% and shortened sales cycles by 3 months.
• Effective restructuring & team development: Building a high-performance team through targeted recruitment, clear role allocation and leadership coaching (team development from 3 to 20 FTEs).
• Successful tech stack migration: Improved performance and scalability, which increased system availability and reduced operating costs.