Proliance

The mandate

As part of the strategic realignment, the focus was on restructuring the marketing strategy and switching to a scalable SaaS sales strategy. By implementing a demand-driven inbound growth strategy, lead generation was optimized and the conversion rate in the sales cycle was sustainably increased.
At the same time, the team was restructured in a targeted manner to reflect the new strategic requirements. This included the optimization of existing processes as well as the recruitment and further development of key positions. This integrated approach significantly increased efficiency in marketing and sales and positioned the company optimally for further growth.

The goals

• Implementation of a demand-driven growth strategy with a focus on inbound marketing to sustainably increase lead generation and conversion rates.
• Restructuring and strategic realignment of the company through the development and implementation of a scalable SaaS sales strategy.
• Leadership support in team development and recruitment to build a strong and efficient organization for further growth.

The results

• Increased lead generation and conversion rate by successfully implementing an organically driven inbound growth strategy that resulted in a 15% quarterly increase in pipeline fill (MQL).
• Successful restructuring and realignment of the sales strategy, which led to an increase in sales and a shortening of the sales cycle by up to 3 months.
• Optimization of the team structure and efficiency through targeted recruitment and further development as well as the development of the core team (+4 RTIs).