Quanos

The goals

• Strategic support with content refactoring to optimize existing content and adapt it to the B2B target group
• Alignment of the SEO and content marketing strategy with the B2B lead funnel logic to maximize the efficiency of lead generation
• Support with technical performance optimization, including SEO audits, to improve website performance and user experience
• Ensuring a sustainable and scalable content strategy that specifically contributes to lead generation and brand loyalty

The results

• Successful content refactoring that improved the relevance and structure of the content and was tailored to the needs of the B2B target group
• Adaptation of the SEO and content marketing strategy to the B2B lead funnel logic, which led to a significant improvement in lead quality and conversion rate
• Conducting technical SEO audits and implementing performance optimizations that resulted in a measurable improvement in loading speed and user experience
• Increased visibility in search engines and a better target group approach through a data-driven, targeted content strategy.