Siemens SRE

The mandate

I supported the PropTech start-up TWINGINE (Siemens SRE) in the start-up phase during the initial market entry strategy and played a key role in the development and implementation of marketing and branding measures.

The goals

• Strategic brand development and positioning
• Development and implementation of a marketing strategy for the market launch
• Development of a go-to-market strategy with a focus on events and digital channels (in line with the ICP)
• Managing the website launch project with all responsible internal and external stakeholders
• Establishment of consistent branding and a clear brand message
• Identifying and addressing the target group (ICP) for effective market penetration
• Close cooperation with the Siemens SRE team for strategic coordination and integration

The results

• Increasing brand awareness through targeted marketing measures (positioning at conferences and in leading media)
• Successful lead generation, with 60% of qualified MQLs from inbound sources (build-up phase of all relevant marketing and sales channels)
• Optimized market positioning, which led to a 30% higher conversion rate within the ICP