Xentral ERP

The mandate

During the intensive growth phase, I took on strategic and operational responsibility for the marketing team. During this time, I not only adapted the marketing strategy to the new corporate goals, but also drove forward the targeted expansion of the team. At the same time, I accompanied the change process throughout the company by supporting the strategic realignment and scaling of the business units. I was in close contact with the management and investors in order to anchor the transformation holistically and sustainably.

The goals

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The results

• Management and support of the C-level in the implementation of a demand-driven, sales-oriented go-to-market strategy (+30% MQL uplift)
• Supporting the management level in the restructuring, development and recruitment of teams (+6 RTIs)
• Support in the onboarding of VCs (Sequoia Capital, Tiger Global, Visionaries Club) and the redefinition of the growth strategy