SMEs and start-ups:
An alliance for change

The Movers + Leaders practice forum brings together start-ups and SMEs to jointly shape the B2B SMEs of tomorrow. Sustainably growing start-ups are the industry leaders of tomorrow - established companies ensure their future viability. In a curated setting, we create genuine exchange, new impetus and strategic partnerships - and thus lay the foundations for the SMEs of the future.

For first movers and seasoned leaders

Movers + Leaders brings together the decision-makers of today with the designers of tomorrow - in a curated setting for genuine exchange, new impetus and strategic partnerships in the B2B tech ecosystem.

01

Shaping the future, tackling transformation

Movers & Leaders connects movers and shakers who want to drive transformation rather than manage it. Scalable platform and SaaS models are shaping the future of B2B - and form the backbone of modern digital strategies.

02

Strategic networking at eye level

No chance acquaintances, but practical discussions, real insights and targeted contacts with strategic added value - in a select circle of 40 invited guests, enabling genuine exchange at eye level.

03

Focus on SMEs, focus on change

Our first event is aimed at dynamic B2B companies from the DACH region - as a starting point for a new form of cooperation in the European SME sector.

04

We bring together the minds of the B2B tech ecosystem

The B2B SMEs of the future will meet in Munich in October 2025. Movers + Leaders brings start-ups and established companies together. As an official side event of Bits & Pretzels, we connect 40 B2B decision-makers, entrepreneurs, founders and investors from the DACH region.

Our topic
‍New
technologies, new business models: What SMEs and start-ups can learn from each other.

In focus
Concrete knowledge exchange, strategic partnerships and substantial impetus for the SMEs of tomorrow. Among the topics: Tech stack decisions, cloud transformation, SaaS and recurring revenue models .

Network partnerships

UnternehmerTUM LogoPlant 1 LogoMedia Lab LogoBaystartup LogoHeadline LogoLogo VisonariesCavalery logo

First-hand impressions: voices from our network

"Finally a format that brings start-ups and SMEs together at eye level - with substance instead of show." "

Albert Brenner

CEO
OVRLAY

"Rarely have discussions been so open and strategic - real connections are made here, not pitches."

Dr. Jan-Christoph Haag

PrimeTwin
Co-Founder

"Movers + Leaders has shown me what the future of SMEs can really look like - through collaboration, not competition."

Felix Kugelmann

CEO
IS2AG

We design today,
what will make B2B SMEs strong tomorrow.

Clearly positioned. Scalable positioning. Successful in the market.

B2B Insights & Know-how

Knowledge that gets you ahead - for anyone who wants to make a difference in the B2B market.

We are a certified BAFA business consultancy. This means you can get a large part of your consulting costs subsidized - and at the same time receive expert strategies and recommendations to make your company more efficient, competitive and visible.
September 19, 2025
Charlotte Altmann

Certified BAFA consultant: Your partner for subsidized business consulting

We are a certified BAFA business consultancy. This means you can get a large part of your consulting costs subsidized - and at the same time receive expert strategies and recommendations to make your company more efficient, competitive and visible.

Read more
How B2B companies are shortening their sales cycles and winning more valuable customers faster with the targeted use of AI, a smart ICP strategy and digital touchpoints.
July 4, 2025
Charlotte Altmann

Less wastage, more relevance: Winning the ideal customer with AI

How B2B companies are shortening their sales cycles and winning more valuable customers faster with the targeted use of AI, a smart ICP strategy and digital touchpoints.

Read more
Many AI projects in SMEs fail not because of the technology, but because of the implementation. Find out how you can integrate AI into marketing and sales in a practical way - with real business impact.
July 4, 2025
Charlotte Altmann

From tools to action: How AI is making a real impact in the SME sector

Many AI projects in SMEs fail not because of the technology, but because of the implementation. Find out how you can integrate AI into marketing and sales in a practical way - with real business impact.

Read more
From hype to added value: AI offers SMEs enormous potential. Our practical insights show what really works and why many projects fail.
July 4, 2025
Charlotte Altmann

AI in use: what really works in SMEs and what doesn't

From hype to added value: AI offers SMEs enormous potential. Our practical insights show what really works and why many projects fail.

Read more
How AI in B2B sales really helps to identify target customers more specifically, prioritize processes and use resources more efficiently.
July 4, 2025
Charlotte Altmann

Systematic growth: how modern sales tactics and AI go together

How AI in B2B sales really helps to identify target customers more specifically, prioritize processes and use resources more efficiently.

Read more

Strategy is the beginning,
excellent implementation makes the difference.

Sustainable growth is created where business models, processes and market positioning are rethought in a competitive manner. Successful change is achieved when strategic clarity meets operational implementation strength.