B2B Insights:
From strategy to practical implementation
Less wastage, more relevance: Winning the ideal customer with AI
How B2B companies are shortening their sales cycles and winning more valuable customers faster with the targeted use of AI, a smart ICP strategy and digital touchpoints.
From tools to action: How AI is making a real impact in the SME sector
Many AI projects in SMEs fail not because of the technology, but because of the implementation. Find out how you can integrate AI into marketing and sales in a practical way - with real business impact.
AI in use: what really works in SMEs and what doesn't
From hype to added value: AI offers SMEs enormous potential. Our practical insights show what really works and why many projects fail.
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Systematic growth: how modern sales tactics and AI go together
How AI in B2B sales really helps to identify target customers more specifically, prioritize processes and use resources more efficiently.
Strategy is the beginning,
excellent implementation makes the difference.
Sustainable growth is created where business models, processes and market positioning are rethought in a competitive manner. Successful change is achieved when strategic clarity meets operational implementation strength.
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