B2B Insights:
From strategy to practical implementation
Reaching new customer segments strategically via partnerships
Strategic partnerships help SMEs to reach new target customers and at the same time make their sales activities more efficient and scalable.
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How co-creation enables new business models
Co-creation with tech partners helps SMEs to implement digital business models faster and make them scalable - and creates partnerships that sustain innovation in the long term.
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Strategic partnerships: models at a glance
Whether co-creation, venture clienting or sales partnerships - strategic cooperation models open up new paths to digital transformation for SMEs.
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SMEs x start-ups: Joint business models as leverage
Collaboration with start-ups is increasingly becoming a strategic option for SMEs in order to implement digital and SaaS business models more quickly.
Strategy is the beginning,
excellent implementation makes the difference.
Sustainable growth is created where business models, processes and market positioning are rethought in a competitive manner. Successful change is achieved when strategic clarity meets operational implementation strength.
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