B2B Insights:
From strategy to practical implementation

Combining employer branding and sales: Using purpose and values to inspire customers and attract talent at the same time - a roadmap for SMEs.

July 4, 2025

Charlotte Altmann

How corporate values retain customers and attract talent

Combining employer branding and sales: Using purpose and values to inspire customers and attract talent at the same time - a roadmap for SMEs.

Hidden champions in B2B SMEs in the DACH region are often global market leaders - but not visible enough for top talent. Find out how you can efficiently build up relevant visibility.

July 4, 2025

Charlotte Altmann

How to make your company the first choice for talent

Hidden champions in B2B SMEs in the DACH region are often global market leaders - but not visible enough for top talent. Find out how you can efficiently build up relevant visibility.

Strategy is the beginning,
excellent implementation makes the difference.

Sustainable growth is created where business models, processes and market positioning are rethought in a competitive manner. Successful change is achieved when strategic clarity meets operational implementation strength.

B2B Insights: From strategy to practical implementation

How corporate values retain customers and attract talent

How to make your company the first choice for talent

Strategy is the beginning,excellent implementation makes the difference.

B2B Insights:
From strategy to practical implementation

Strategy is the beginning,
excellent implementation makes the difference.